6/11/2023 0 Comments Regency foundation networx logo“For us, CSR or CSI – whatever you call it – cannot be separate from what your business does every day, and how you fit into society. Jeanne du Plessis of P&G – a large consumer goods company – spoke about CSR as a significant reputation driver. ![]() ![]() She also underscored the potential of communication to facilitate knowledge-sharing in development. Keri-Leigh MacDonald of Nation Builder Trust – an organisation that enables businesses to maximise their CSI by connecting them with resources and like-minded partners – underscored the need for communication to be thought about and implemented as a social development strategy in itself. She emphasised the need for companies to find authentic ways to communicate their CSI work, which could help to strengthen their credibility and relationship with stakeholders, build trust with communities, and even bring awareness to social issues – thereby having broader social value. However, there is a general perception that CSI communication often lacks authenticity and fails to facilitate meaningful reflection or education on developmental issues.Ī panel discussion held at Trialogue’s 2017 Business in Society Conference, facilitated by Shani Kay of Regency Foundation Networx, explored whether communicating CSI could go beyond enhancing a company’s reputation, towards achieving broader social impact.Īccording to Kay, despite the trust deficit between business and society, there are significant and impactful interventions being delivered by business. ![]() The effective communication of corporate social investment (CSI) is crucial for strengthening relationships between companies and their stakeholders.
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